Contemporary Independent Cinema in London – Institute of Light 東倫敦當代新興獨立電影院 – 幻燈學院

2016 has a great news for music industry that vinyl record sale has outstripped to digital download. As David Bowie passed away created his vinyl album on the top list of sale. While young generation discovered physical format music is a better choice to digital ones, and timers could be cheap with contemporary design which looks very tempted, the old and new market has returned to this music original tangible form in the digital era.

How London brews art?

Londoner appreciates vintage stuff, contemporary arts, real coffee and food! They know how to design their life with decent arty atmosphere.

If you could create a space that makes Londoner chill out with really good beverage and art collection, you got them!

There is a place content all of it. The Institute of Light is an emergence art house that mixed-type of vintage and contemporary film where situated in London Field, Hackney. London Field is a new place for someone who wants to enjoy real film, coffee, restaurant in quiet area. Institute of Light(IOL) just a stone throw distance to London Field overground. It provides Mediteranean food, the reataurant contains a bar, as well as  a book and vinyl record shop.

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Cinema, also the original space for film, is the unbeatable, best presentation form to experience the charm of film.

Basically this single-screen cinema has 2 parts of space, one is screening room, in the arch underneath the overground station with brick walls (my favoriate British interio artitechture), on the other side is a restaurant. In the afternoon, they put all of the vinyl record collection in screening room for sale, at night time, visitors could only entry Institute Of Light from the other side.

In the afternoon, they put all of the vinyl record collection in screening room for sale, at night time, visitors could only entry Institute Of Light from the other side.

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a mini office beside of screening room, they put those vinyl record here. Jazz music is their main colletion, it would be nice if they play the feature music in the afternoon to highlight the album.

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On the otherside, its a multi-cultural space, with delight food, cafe, bar and book. Here is a superb place to have a reuion with friends and family.

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The cinema programme is focus on independent/ art/ drama film, you can not find a Hollywood blockbuster movie be shown here. Sometimes they arrange film event to screen class movie for discussion. The curation attracts those Londoner who persude quality lifestyle, it is very different to those chain cinema.

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Film highlighting light box on the entry side.

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Institute of Light was created with carefully curation, design and art selection, this point is the most attrative part. The branding design is minimalism style that used through the official website and information light box. Jazz music, Mediteranean cuisine and those film selection all have the same cultural background.

They have started provide membership for cinema-goers.

Simple, focus on cinema space and film selection. We as film buffs look forward to seeing this type of small cinema emergence everywhere to contribute the local community, serve those movie-goers who understand and appreciate the value of film and music.

【英倫仕紳的不屈與格調 21世紀初獨立戲院的新興窩藏點】

倫敦近幾年不屑票房低落、歐洲經濟低靡、Netflix等線上電影院的現實因素,尤其脫歐議題讓英鎊慘跌,房價卻不停漲價的景況,還是紛紛出現了小型單廳的酒吧戲院。這樣的小戲院不只是分佈在Shoreditch藝術氛圍強烈的東倫敦,也不只出沒在”新興藝術區”的Camberwell,倫敦市中心的King’s Cross王十字中央車站也有這樣的電影院據點。其中關鍵原因,以空間設計而言,這些小型單廳酒吧戲院傳成了英國對於酒吧做為社交重心的文化,因此在這邊你想要有廉價的爆米花與可樂搭配組合,你還是去Odeon吧。另一原因,散落在倫敦各地的獨立戲院,走過歷史的百年戲院多半都受到英國政府Lottory等單位的補助,另外,對於新興戲院,政府也接受新提案做輔導與補助。

歐洲是一個,對於美好生活的享受相當執著的地方,也從未停止追求。點綴生活的甜點咖啡,音樂視覺藝術,只要符合歐洲人心中品味格調,品牌概念讓他們點頭贊同,這門生意就成功一半了。

位在東倫敦London Field的London Institute of Light(幻燈學院)是近年來倫敦新興電影院的典型例子,她除了滿足英國人兩千年來對品酒的高度要求,當然了,酒吧的存在不僅是因為古老時期歐洲人的飲品僅有酒與咖啡,更是當地人社交的主要場所,也將黑膠唱片、藝術型電影、地中海料理,所謂的吃喝玩樂全部濃縮到這間單廳電影院。

2016新開張的幻燈學院,從London Field出口右轉,步行5分鐘就抵達了後門,下午身為放映廳的屏幕背板開著,學院內收藏的黑膠唱片一箱箱陳列開來,成了每天臨時性的午後黑膠爵士樂市集。2016年也是黑膠唱片閃爍發光的一年,在數位音樂下載與Ipod倏地流行全球,卡帶、CD、黑膠唱片逐漸沒落,不過歐洲仍隨處可見獨立古典唱片行、二手舊市集、現代音樂專賣店還是販售黑膠唱片至今,讓對對音質有高度要求的樂迷,還是有機會購買這種大大的,可觸碰的,美麗的黑膠唱片。

2016年也是黑膠唱片閃爍發光的一年。自從數位音樂下載與Ipod倏地流行攻陷全球,卡帶、CD、黑膠唱片逐漸沒落,不過歐洲仍隨處可見獨立古典唱片行、二手舊市集、現代音樂專賣店還是販售黑膠唱片至今,讓對對音質有高度要求的樂迷,還是有機會購買這種大大的,可觸碰的,美麗的黑膠唱片。再者,2016有許多元老級的歌手星星殞落,這些著長大的樂迷,仍然購買David Bowie的黑膠唱片,甚至,黑膠也已成為,高級的贈禮選項之一。另外,古老城市的現代消費者,對vintage(古典、懷舊、早期)的物品情有獨鍾,反而,現在有許多現代極簡風格的Timer紛紛被設計出來,以滿足現有市場對黑膠唱片的需求。

影院的空間很簡單,一邊是沒有經典的戲院彈跳椅,而是沙發椅觀眾席的放映室,另一邊就是社交區,吧檯、廚房、餐廳與黑膠唱片封面展示區。建築是石磚砌成的圓拱地窖,就在overground的下方,很有歷史時代感。

2017年3月8日,International Woman’s Day(全球女人節)到訪,當晚播映獨立影片:Nostalgia of Light 以及奧斯卡最佳電影Moonlight(中文片名:月光男孩),恰好這間幻燈學院播映了兩部片名都與Light的影片。幻燈學院每個月也有兩到三場的活動,可能是特別的影片放映,導演QA或小型藝術演展。

目前沒有會員制,顯而易見地想要建立一間懷舊與純藝術性質的電影院,選片策畫中沒有好萊塢blockbuster也沒有英雄系列,目標是白領階級對生活品味相當講就的消費者,食物與飲品的價位有點驚人(倫敦物價高)中的驚人(更高),在倫敦有許多受到政府資助的獨立戲院,也播映藝術電影與國家音樂廳現場轉播,單憑選片想要做出市場區隔或許還不夠,其中書籍的選納,也還沒有明顯的被展示出來,若是想偶爾依靠舉辦活動,或出租場地收取租金過活,對電影院高度藝術的標竿恐怕會有動搖的可能。

在數位時代,人人可免費下載電影的媒體環境,要經營一間實體電影院相當不易,不過英國人對社交的需求,以及視覺藝術作品需要舞台的事實,我們感激電影院的出資者以及愛做夢的人,讓現代城市還有新興的獨立電影院可以逛逛,呼吸充滿藝文的空氣。

 

 

 


Reference

Record sales: vinyl hits 25-year high – The Guardian (2017)

https://www.theguardian.com/music/2017/jan/03/record-sales-vinyl-hits-25-year-high-and-outstrips-streaming

 

Institute of Light official website

https://www.the-institute-of-light.com/

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